Designed and taught for the first time in fall 2019, this course is the foundation of the core curriculum for the graduate program in Writing and Digital Communication. Required in the first semester for all new WDC students, it will be offered at Agnes Scott in both fall and spring.

Course Description

This course covers principles of content strategy, the methodology digital communicators use to craft content that reaches their intended audience on their chosen platforms in order to achieve organizational or creative goals. Students will learn the fundamentals of user-centered text, and how to select optimal technical platforms as they plan and build websites to house their digital portfolios. They will learn to analyze web design and content, employ analytics to evaluate content, explore pathways of innovation in web technologies, follow the law regarding intellectual property and fair use, and create effective web-based content. Along the way, they will consider the rhetoric and ethics of personal branding and representing the professional or creative self online. A completed, professional quality digital portfolio aligned with their stated goals is a requirement for the master’s degree, to be submitted for evaluation in the final semester following guidelines established by the program.